Embracing Social Media Measurement
By Deirdre Breakenridge, Co-Author of Cyberbranding: Brand Building in the Digital Economy If there’s one area of marketing strategy that deserves significant attention, it’s measurement. Back in the...
View ArticleThe Trend: “Alone Together.” The Trigger? Web 2.0
By Berenice Ring, Professor at Fundação Getulio Vargas There are now 2.1 billion Internet users on planet Earth—30 percent of the world’s population! And to access the Internet, we now have countless...
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